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Dick Smith ad deemed too offensive

Published: 7:19AM Thursday January 24, 2013 Source: ONE News

Australian company Dick Smith has sparked controversy ahead of Australia Day this Saturday.

Dick Smith is running an advertisment saturated with "Dick" jokes and innuendo.

Warning - the ad below may contain offensive language

It has been deemed too offensive to air during prime time television.

In the TV advert, Dick Smith urges Australians to dodge foreign owned products and eat foodstuffs with a Dick Smith label instead.