Bloat resistant beer launched in London

Published: 8:20AM Tuesday July 19, 2011 Source: AAP

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Britain is to host the launch of a new "bloat-resistant" beer, aimed at persuading more women to choose amber liquid over wine.

The new ale, named Animee (after a French word meaning motivated, or livened up) is promoted by its makers Molson Coors as lightly sparkling and less bitter than typical lagers.

"One of the things we need to recognise in the industry is that we've effectively ignored 50% of the population for many years," a brewery spokeswoman said of targeting the female market.

"There's something fundamentally wrong with the relationship women have with beer," she added.

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