Face off over 'Maori' brand cigarettes

Published: 6:54AM Wednesday April 26, 2006 Source: RNZ

  • Print this article
  • Text size + -

A group of Maori anti-smoking campaigners is in New York to confront one of the world's biggest tobacco companies, Philip Morris, over its use of Maori imagery on cigarette packets.

Representatives of the Maori Smokefree Coalition, Te Reo Marama, will address the shareholder meeting of Phillip Morris's parent company, Altria.

Coalition director, Shane Bradbrook, says the Maori Mix cigarette brand was an insult to Maori and he wants Phillip Morris to agree never to market its products again this way.

The Maori Mix brand was withdrawn from sale last year.

The cigarettes were discovered in Jerusalem, Israel, by a New Zealander, who was so shocked she immediately reported her discovery to the Maori Smoke-Free Coalition.

  • Print this article
  • Text size + -
  • more...

Health News Video

Advertising

How do you want your news?

  • Mobile Devices

    TVNZ is available on mobile phones: Text TVNZ to 8869.

  • News Feeds

    See when TVNZ have added new content. You can get the latest headlines anywhere.

  • Podcasts

    Enjoy TVNZ on the move - a wide range of programmes and highlights are available.