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U - Freeview 6 / Sky 16

U is coming

On March 13 2011, U will be born.

U is social TV, featuring reality and factual entertainment programming.

Broadcasting from midday to midnight, it's got everything you will need.

And from 4pm - 7pm seven days a week, there's a live hosted show called U live which will take social networking to a new level.

Here's how the channel's going to break down:

4pm - 7pm: U live -  a daily live show with chat, interviews and music videos - as well as your input.

7pm - 8.30pm: General reality shows

8.30pm - 10.30pm :  Each night will offer a different theme and experience:

crush - shows about dating and relationships
sound - music shows
U tv  - the first chance you'll get to choose which shows New Zealand sees
guts - it's all about the extreme sports
dude - male skewed programming
ursula - female skewed programming
U win - competitive reality programmes

10.30pm - 11pm - Get your gaming on as U gives you an insight into the gaming world.