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MORE THAN THREE MILLION VIEWERS TURNED ON TV ONE FOR FIFA WORLD CUP


Football has scored its largest NZ television audience ever.

Analysis of the FIFA World Cup television ratings show that more than 3 million people or 76% of the population aged over 5 years tuned in to TV ONE to watch the football during the month long tournament.

"It was always going to be great football and terrific television but this FIFA World Cup became one of those rare and very special events that captured the heart and imagination of the whole country", says Head of TV ONE and TV 2, Jeff Latch. 

Most New Zealanders - almost 4 in 5 - watched Martin Devlin's lively coverage from TV ONE's purpose built FIFA studio.  "Martin's passion for the game was infectious and viewers loved the enthusiasm and humour he brought to our coverage. 

"The ONE SPORT studio presentation from Auckland coupled with High Definition pictures and compelling Host Broadcast coverage from South Africa all combined to make TV ONE the FIFA World Cup channel of choice"

"We believe this World Cup has drawn the largest TV audience to football in NZ's history - the first live soccer game was televised in 1974.

TV ONE has always had the power and penetration to be able to draw everyone together for a moment in time.  The collective experience where we all watch and hope alongside millions of other kiwis adds a dynamic to events like these that can only be described as the 'true magic of television'.

'The All Whites games were phenomenally popular - over 590,000 tuned in for the first game against Slovakia around midnight.  354,000 tuned in at 2am for the Italy game and over 400,000 of us got up in the dead of the night to watch the nil-all draw with Paraguay.
 
Interest didn't wane once the All Whites were out of the tournament, over half a million turned on TV ONE for the semi finals and a staggering 740,000 people tuned in to watch the FIFA World Cup Final.
 
The enormous interest in football was reflected across all TVNZ platforms - over 55,000 live streams were watched on tvnz.co.nz as the live matches were simulcast on TV ONE or the non-commercial, TVNZ 7.
 
 68,000 matches were watched ondemand and almost 70,000 edited highlights and clips have been watched on tvnz.co.nz since the Opening Ceremony.

The success of the FIFA World Cup ultimately reinforces TVNZ's unique place in broadcasting.  When it comes to the really big events, New Zealanders trust and turn to TV ONE.  So bring on the biggest one of all, the 2011 Rugby World Cup!


Source:
Television ratings source: Nielsen TAM (Measurement: All people 5 years and over - reach audience nationwide = total number of viewers who tuned in during the event)
Online ratings source: Nielsen NetRatings Site Census (12th June - 19th July)


For more information, please contact:
Andi Brotherston
News & Current Affairs Public Relations Manager
021 242 1111