Photo-sharing application Instagram has gone into damage control mode, soon after publishing updated terms and conditions which said it would have the right to sell users' photos without notifying them.
Following an instant backlash among social media users, Instagram has backtracked on its earlier statement, saying that sweeping changes was not what it intended.
"Since making these changes, we've heard loud and clear that many users are confused and upset about what the changes mean," Instagram's Kevin Systrom wrote in a blog post.
"I'm writing this today to let you know we're listening and to commit to you that we will be doing more to answer your questions, fix any mistakes, and eliminate the confusion. As we review your feedback and stories in the press, we're going to modify specific parts of the terms to make it more clear what will happen with your photos," he said.
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Instagram, which was purchased by Facebook for US$700 million in cash and shares last April, added that it was not their intention "to sell your photos".
"To be clear: We are working on updated language in the terms to make sure this is clear," the blog stated.
Instagram also emphasised that they will not claim any ownership rights over users' photos.
"We respect that there are creative artists and hobbyists alike that pour their heart into creating beautiful photos, and we respect that your photos are your photos. Period."
However, it appears that some changes to the application will still take place on January 16.
Earlier, Instagram updated its terms of service, adopted from new owner Facebook's terms, which said that the company could have access to users' names, likenesses, photos and action without their permission.
Soon after the earlier version of the policy was released, many users' threatened to quit using application.
One user tweeted, "Am i the only one not freaking out about instagram's terms of service changes? pretty sure they have zero need for pics of my dog and food. While another user bid the application farewell."
"Good bye #instagram. Your new terms of service are totally stupid and nonsense. Good luck playing with the big boys," wrote Albert Mata on his Twitter page.
In particular, users' questions a passage which outlined users' rights.
"Some or all of the Service may be supported by advertising revenue," it said.
"To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.".