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Labour leader David Shearer wants the country's honours list to be announced on Waitangi Day rather than at New Year.
The call comes with Shearer having cemented his grip on the Labour leadership today with a compulsory caucus vote in Auckland.
The endorsed leader's first task is to head to Waitangi tomorrow where he hopes to make a splash with his plan.
"Let's celebrate what's good about New Zealand by announcing our honours on Waitangi Day instead of New Year's Day," he said.
ONE News political editor Corin Dann says when it comes to Maori voters at least, Shearer needs all the publicity he can get.
A Te Karere digipoll out today shows almost two thirds of Maori voters who support Labour do not know who the leader is.
However, the poll of 1000 Maori voters from the Maori and General Rolls found 34% would vote for the Labour Party.
The Maori Party had the support of 28%, while the National Party was considerably lower on 9%.