Heavyweight boxing is as much about the hype as it is punching power, and South African Francois Botha wasn't holding back in the build-up to Thursday's fight with Kiwi prospect Joseph Parker.
Parker returned from his Las Vegas camp over the weekend to find Botha, who lost to Sonny Bill Williams under controversial circumstances on his last visit to New Zealand, firing on all cylinders at the official press conference today.
"You know what, after I knock you out on Thursday night, it's not the end for you," said Botha told his rookie opponent. "I'm going to take you to South Africa and I'm going to feature you there.
"It's not going to be the end of your career, it's only going to be the beginning. You can say 'I've fought an experienced fighter, he spanked me, he taught me, he schooled me', but it will be the beginning of your career.
"I will take you all over - it's not the end of your career."
This was just another lesson for Parker, who turned professional less than a year ago after a promising amateur career. He will have to suffer many more of these stage-managed press conferences on his way to the top and may even have to indulge in some trash talk himself some day.
Maybe Botha can teach him that.
"Every heavyweight has the power to put everyone on the canvas," responded Parker. "If it lands cleanly, someone will be on the canvas."
But both hadn't finished.
"Of course, I've knocked out guys with the short punch - it's a punch you don't see and if you go looking for it, you're not going to get it," Botha boasted.
Parker could barely get a word in, but hopes to make more of a mark in the ring.
"I'm coming into this fight, I have no nerves - I'm not worried, I'm prepared," he said.
"We had a great camp and there's no nerves. We're just excited about the fight on Thursday."