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'Social media Olympics' out-tweet royal wedding

Published: 11:38PM Friday August 10, 2012 Source: Reuters

More than 28.4 million tweets about the London Olympics were posted in the first 10 days of competition.

Olympic tweets peaked at a rate of 13,366 per minute, more than double the rate recorded for William and Kate's royal wedding, according to social media marketing company Mass Relevance.

The average number of tweets per minute sat at 1975 between July 27 and August 6.

Michael Phelps topped the list of most tweeted-about Olympians, with a whopping 574,515 mentions. US basketball star Lebron James was not far behind with 506,804 tweets, while British diver Tom Daley racked up almost 430,000.

While Jamaican sprinter Usain Bolt was ranked fourth with almost 340,000 mentions, he set a new Olympic record with more than 80,000 tweets per minute for his 200m final victory today.

It's no surprise that with Phelps being Twitter's most popular athlete, swimming was the most popular sport of the "Twitterverse". Gymnastics took second spot with 366,237 tweets over the 10-day period.

Basketball, soccer and volleyball were the third, fourth and fifth most tweeted-about sports respectively.

The data was collected by Mass Relevance for NBC.com's Olympic Twitter Tracker website.

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