'Living wage' campaigners have increased their recommended minimum pay rate by 40 cents to $18.80.
The union-led Living Wage Campaign is hoping to see more businesses reject the current $13.75 minimum wage in favour of paying a rate they say allows workers to enjoy an acceptable standard of living.
Charles Waldgrave, co-author of a 2013 report into the living wage, announced the updated rate in Auckland today.
He says the new $18.80 rate, up from $18.40, is an annual adjustment to cover rising costs.
The campaign has also launched a formal accreditation process for businesses offering the living wage.
The accreditation process will mean employers can publicise themselves as accredited living wage employers.
The Living Wage campaign has already generated support from the business community and politicians.
Auckland Council is considering adopting the rate, while Labour Leader David Cunliffe has already pledged to pay public service staff the living wage if he comes into Government.