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Hobbit aims for global audience with overseas premiere

By Jessica Beresford

Published: 12:55PM Monday June 10, 2013 Source: ONE News

  • Martin Freeman as Bilbo Baggins in The Hobbit (Source: Supplied)
    Martin Freeman as Bilbo Baggins in The Hobbit - Source: Supplied
  • The poster for The Desolation of Smaug, the second film in Sir Peter Jackson's Hobbit trilogy. (Source: Peter Jackson, Facebook)
    The poster for The Desolation of Smaug, the second film in Sir Peter Jackson's Hobbit trilogy. - Source: Peter Jackson, Facebook
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A decision not to hold the world premiere of the second installation of The Hobbit films in Wellington has been made to appeal to a broader global audience, a spokesperson for director Sir Peter Jackson says.

Today it was confirmed the premiere for The Hobbit: The Desolation of Smaug, which is due to be released in December, will not be held in the capital, as the first film was last year.

Wingnut Films spokesperson Matthew Dravitzki said the decision was not a snub.

"This is not us not premiering The Hobbit in Wellington.

"With the Lord of the Rings trilogy, the first film was premiered in London, the second film was premiered in New York, and the third film was premiered in Wellington."

Dravitzki said there was never an intention to hold all three world premieres for The Hobbit in New Zealand.

"These films are for a global audience, and the premieres need to happen in other places as well."

Dravitzki said another location for the premiere had not yet been confirmed.

The premiere for The Hobbit: An Unexpected Journey at Wellington's Embassy Theatre earned nearly $12 million for the economy.

Tourism New Zealand said last week more international tourists were visiting our shores, and it was all thanks to The Hobbit.

From January to April holiday arrivals into the country were up 10% on the previous year, International Visitor Arrivals data shows. Visitors from the US were up 23% on 2012.

Tourism New Zealand said these numbers were a result of marketing New Zealand in association with The Hobbit trilogy.

Surveys conducted by a Tourism New Zealand monitor showed 82% of respondents said the 100% Middle-earth, 100% Pure New Zealand campaign increased their interest in the country and 73% said it made them think more highly of New Zealand.