The helicopter crash on Auckland's Viaduct Harbour today quickly made headlines around the globe.
Pilot Greg Gribble was using the helicopter to set up the seven-storey-high tree Telecom Christmas Tree.
The chopper had lifted a pylon into the air and was slowly descending when the crash happened.
Gribble told ONE News this morning he "is doing fine".
ABC's piece read Chopper crashes into giant Christmas tree, while Australia's NewsMail also jumped on the bandwagon with Shocked crash pilot's miracle escape describing the accident as "spectacular" with unique TVNZ footage showing Gribble "narrowly missing the still-spinning rotor blades".
NZ pilot lucky to escape horrific smash was thewest.com.au's headline, again directing people to the dramatic footage of the incident.
Over in the United Kingdom, the story was most popular this afternoon on bbc.co.uk.