The helicopter crash on Auckland's Viaduct Harbour today quickly made headlines around the globe.
Pilot Greg Gribble was using the helicopter to set up the seven-storey-high tree Telecom Christmas Tree.
The chopper had lifted a pylon into the air and was slowly descending when the crash happened.
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Most reports referred to the dramatic footage captured by TVNZ cameras and shown live on a stream on tvnz.co.nz.
Across the ditch, Sydney Morning Herald began with
Chopper crashes while putting up
Christmas tree, and included raw vision.
News agency AAP ended with
NZ pilot lucky to escape horrific
smash.
Gribble told ONE News this morning he "is doing fine".
ABC's piece read Chopper crashes into giant Christmas tree, while Australia's NewsMail also jumped on the bandwagon with Shocked crash pilot's miracle escape describing the accident as "spectacular" with unique TVNZ footage showing Gribble "narrowly missing the still-spinning rotor blades".
Both SKY news and The Australianreported the incident also.
NZ pilot lucky to escape horrific smash was thewest.com.au's headline, again directing people to the dramatic footage of the incident.
Over in the United Kingdom, the story was most popular this afternoon on bbc.co.uk.
Under the headline Helicopter crashes on Auckland waterfront The Guardian showed the TVNZ footage , and even Huffingtonpost waded in.