Kim Dotcom's new Mega website is already showing signs of buckling under pressure just over a day since it launched.
Users faced lengthy waits to log in today as the site hit maximum capacity, picking up half a million users in its first 14 hours online.
"No one in the tech community would begrudge them poor performance," technology commentator Ben Gracewood told ONE News.
"It's very difficult to deal with this kind of load in an early stage of a website."
However, commentators say it will take more than Dotcom's personal celebrity to keep the site running as a legitimate enterprise.
"The fact that he is so visible is the reason he's taken 500,000 users in just a day or so. He has momentum in his favour," said business commentator David Slack.
Speculation that the website could be branded illegal like its predecessor Megaupload is probably well founded, said Slack.
"There is this endless demand for different kinds of virtual lockers or cloud storage systems," he said. "They come, they go, they get tipped over if they're not significantly legally robust. It'll last if it is actually robust from a legal point of view."
Dotcom and his legal team are adamant Mega is legal and are already making plans for the future.
"We want to give back, so we will be hiring New Zealanders here - we want to have customer support here, we will hire developers in NZ, web designers," said Dotcom. "In the coming years we hope to create a few hundred jobs."
Despite a series of legal victories against the police, Dotcom still faces an extradition hearing this year where authorities will argue he should be forced to face trial in the United States over charges his substantial wealth was obtained by widespread copyright infringement.
Dotcom, and his co-accused who ran the Megaupload site, deny the charges.