Jaquie revealed to Good Morning that the show’s title became her mantra as she adapted to life as a new mum.
“You have those days when you’re having food thrown at you, you’ve made a delicious meal and it’s on the floor and you’ve got a toy in your eye… and you’re thinking “phew, okay keep calm and carry on.’”
Watch Jaquie Brown's interview below:
The series is based on Jaquie’s best-selling book,
I'm Not Fat: Im Pregnant and in it she shares her experiences on motherhood and frankly reveals her personal highs and lows as a new parent.
It’s that honesty that Jaquie thinks makes her series so different from anything else out there and one that will appeal to Kiwi mums and dads.
“It’s a subject that so many New Zealanders will connect to and have that emotional response to when they watch it because being a parent is so bizarre,” Jaquie explains.
“I’m putting myself in the picture and being honest about what it was really like for me.”
Jaquie is also very frank about one of the more sensitive areas for new mums in this age of celeb mums and their picture perfect post baby photos - the post baby body.
She confessed to Good Morning about how becoming a mum impacted on her body image.
“Before I got pregnant, I had a good healthy love of my body. I loved all the curves and everything and when I was pregnant I loved the bump… Afterwards it’s such a shock. You’re like what has happened?!?”
“It took me a long time to feel like the old me again and a long time to love it properly again.”
While Jaquie is keen to share real parenting experiences in the show, she says she doesn’t want to hand down prescribed advice on the best way to do things.
“It’s not really a show that tells you what to do,” she explains. “You can’t really tell any other parent what to do because you’ve got to do it yourself.”
“Nothing can prepare you for the love you have for your child, I don’t think. It’s just so deep and all encompassing."