He's back! The pukka chef who's tried every way possible to get us to improve our eating ways returns with a new cookbook.
From cooking fresher to tackling school dinners and attitudes from an early age, Jamie Oliver has always been preaching about the better way to do things.
But, at the end of a long day, the only “veg” I am interested in is vegging on the couch, watching the goggle box.
So Jamie has decided that in this world where time is precious, it's time to take on our biggest problem when it comes to cooking during the week as we juggle busy lives - time.
The 15 minute meals theory goes a little something like this - everyday food cooked to a new and fast level, without compromising the flavour.
As a theory goes, it's not a bad one and Jamie’s 15 Minute Meals will certainly help you achieve that.
Following the usual cookbook template of recipes on one side and pictures on the other, 15 Minute Meals hasn't exactly pushed the boundaries of the cookbook genre. But that's not to be dismissive of the book because it's gorgeously photographed once again, with images that have you drooling from the get go.
Divided into sections (meat, fish, veggie, soups etc) it covers all the bases and even throws in a section about breakfast and nutrition too.
The recipes are all achievable although I think the 15 minutes tag may be a little ambitious in a couple of occasions. However that's possibly more a reflection on my cooking abilities given that my attempt at Keralan Veggie Curry took a little longer than expected.
All in all, 15 Minute Meals hits the spot for cookbooks without offering too much of a radical change. It'll continue to push the Jamie Oliver brand and for his fans it will be a must buy.
Jamie's 15 Minute Meals by Jamie Oliver