Kim Kardashian plans to keep her baby hidden for six months.
The Keeping Up With The Kardashians star is expecting her first child with boyfriend of nine months Kanye West, 35, in June, and she reportedly wants to keep their baby completely out of the limelight.
Kim has also made the decision that her baby will never appear on her reality television series in a bid to protect his or her privacy.
A source close to the 32-year-old star, who is 14-weeks pregnant, told USMagazine.com: "She doesn't even want the baby to be seen for the first six months."
The insider said Kim and Kanye "have decided as a family that their baby is not going to be on the shows", and she is also "ready to dial back from being so public" herself.
News that the baby will be kept under-wraps follows reports that the couple - who are currently enjoying a "little babymoon" in Paris - recently turned down a magazine offer of $US3million ($3.5 million) for the first pictures of the baby.
It is also contrary to comments made by E!'s network president last week, who hinted that the couple planned to feature their baby on Kim and her family's reality shows.
Suzanne Kolb said: "Kim and Kanye are an incredibly dynamic couple, and their baby news is just so exciting. Like so many Kardashian fans, we love it when this close-knit family gets even bigger.
"We look forward to sharing the joy as they prepare for more diapers, more bottles and without a doubt, more fabulous baby wear."
Kim's older sister Kourtney, 33, has already allowed her children Mason, three, and Penelope, seven months, to be featured on their reality show and even broadcast footage of her delivery them in hospital.
Pimped up pram
Meanwhile, Kanye reportedly wants to buy their baby a pram with its own soundsystem.
The Stronger hitmaker is known to like state-of-the-art gadgets, and the couple plan to splash out on their little one when he or she arrives.
"Kim and Kanye are looking to spend around £100,000 ($190,700) on a nursery," a source told the British issue of Grazia magazine.
"Kanye wants it to be really cool, with 3D mirages on the walls and a lunar star show on the ceiling.
"He's also got his eye on a pram with an inbuilt soundsystem and the 14-carat white gold diamond-encrusted pacifier that Jay-Z and Beyonce's daughter has."
In contrast, Kim wants to give the baby a "regal style" upbringing and is basing many of her decisions on those made by Prince William and the Duchess of Cambridge who are also expecting their first child.
"As soon as Kim heard that Kate had bought a £5000 ($9535) crib and pram, she went ahead and ordered the same," the source added.
"She loves Kate and considers her own family American royalty. The fact they're due around the same time got her even more excited."