Beyonce's publicist's attempt to get "unflattering photos" of the superstar taken off a website has backfired.
Social website Buzzfeed published a gallery of moments from Beyonce's Superbowl half-time performance.
It led to a phone call and an email complaint from a publicist called Yvette, who asked for the images to be taken down.
"As discussed, there are some unflattering photos on your current feed that we are respectfully asking you to change. I am certain that you will be able to find some better photos. The worst are #5, 6, 10, 11, 12, 19 and 22. Thank you very much," the email read.
But the message backfired. After receiving the email Buzzfeed immediately published a new story headlined: "The "Unflattering" Photos Beyonce's Publicist Doesn't Want You To See".
The images and the comments from the publicist have since gone viral.