Faster and cheaper communication could be on the way, with a group of Kiwi entrepreneurs vying to build a second undersea internet cable from our shores to the United States.
The group of rich listers, including Trade Me's Sam Morgan, plans to have the cable laid and launched by July 2014.
Pacific Fibre chief executive Mark Rushworth told ONE News the group would like to see data caps removed outright.
"What we enable is a competitive market to international bandwidth," he said.
New Zealand currently has only one cable transferring data internationally and Pacific Fibre says this is holding the country to ransom.
"It seems senseless to build fibre to the home which is like a five lane highway if you've got a single dirt track out of the country for international bandwidth," Rushworth said.
Pacific Fibre has secured US$30 million for the project from an American telecommunications company. But commentator Rod Oram said that by the group's own admission, it has been difficult to raise funds.
"This is good progress towards building those foundation blocks."
The cable will come ashore from Sydney just north of Muriwai Beach on Auckland's west coast.
It will then cross to the east coast and will be cast off either from Takapuna Beach or Browns Bay, headed for the United States.
The Pacific islands could also benefit from super-fast internet.
If the cable passes through Samoa, Tonga and American Samoa,
Pacific Fibre may connect to those islands as well.