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A Mad Business

Peter Leitch QSM

The person behind the Mad Butcher chain is Peter C Leitch QSM, alias The Mad Butcher. He is the man and personality who has been one of the keys to the success of the chain.

Peter was born in Wellington, left school at 15 and started his career in the meat business in Wellington as a butcher boy. After a series of jobs in different butcher shops, Peter moved to Auckland and for the first year worked as a grave digger. He then worked for a company called Newton Meats, which specialised in continental sausages and wholesale meats. This is where he had his first taste for sausages and the wholesale meat trade.

After managing a shop in Ellerslie a few years later, and also holding down a cleaning job at night, Peter decided to buy his own business - Rosella Meats in Mangere, which later became the home of The Mad Butcher (1971). Since then, more stores were added regularly to the group, and now there are 20.
In June 1991, Peter was awarded the Queen's Service Medal for community services. Peter has been (and always will be) a community man. He loves life and people and this is reflected in the efforts he puts into the wider community. Even though Peter is based in Auckland, he regularly appears throughout the country for different sporting and charity events. He has his own lounge bar at Ericsson Stadium, is a passionate rugby league supporter. Peter occasionally does live reports for several radio stations, including one in Invercargill.
Media and advertising play a key role in the profile of The Mad Butcher. Peter has worked hard at developing a strong profile, making The Mad Butcher brand a household name and allowing the launch of his business as an effective and successful franchise operation.

Peter has a keen interest in all sports clubs. He is a patron of the SPCA and the Dyslexic Society, a condition from which Peter suffers. He is also ambassador for the Arthritis Foundation of NZ. He has formed a trust with Suburban Newspapers Auckland called The Mad Butcher - Suburban Newspapers Charitable Trust.