Swimwear parade aims for world record 

Source: ONE NewsSydney Harbour Bridge

Sydney's CBD is the unlikely setting for an attempt to break the world record for the largest swimwear parade.

Despite having plenty of iconic beaches to choose from, organisers have instead opted for Sydney's financial district, Martin Place, as the start point for the inaugural Strut the Streets parade.

The Australian Indigenous Mentoring Experience (AIME) charity hopes up to 1,000 Sydneysiders clad in budgie smugglers and bikinis will bring the city to a standstill as they walk to Circular Quay.

The charity aims to help increase the number of young indigenous Australians participating in university education through mentoring programs.

"I thought doing it in the CBD would be a bit more on the larrikinish side and in touch with our cultural identity rather than a parade down a catwalk or at the beach," said AIME finance director Adam Linforth.

The current world record for a single swimwear parade stands at 281 participants and was set in Las Vegas, organised by Hugh Hefner's girlfriend Holly Madison.

AIME hopes to persuade ordinary Sydneysiders to take part in the event and raise thousands of dollars by charging $A50 entry and encouraging sponsorship.

Several Wallabies rugby players have already lent their support for the event, posting messages of support on Youtube.

The parade is being held at midday on International Guinness World Records Day - November 12.