A French jeweller claims to be selling the world's most expensive sex toy - a $76,000 ring mounted in a white gold dildo.
NineMSN reports the dildo is sold in various sizes and comes apart to release the ring which is adorned with 117 diamonds.
"This sex toy was designed for rich people who want to declare their love in a special way," says Jean-Francois Tokars, a manager at Maison Victor.