Published: 12:32AM Tuesday February 02, 2010
Source: AAP
Source: ONE News
British men are flocking to plastic surgeons in record numbers
to rid themselves of their "man boobs" or "moobs".
New figures show that demand among men for breast reduction
operations has risen so much that requests for the surgery
outstrips the number of women wanting breast enlargements.
The British Association of Aesthetic Plastic Surgeons found that
man boob reduction operations rose 80%, to 581, in 2009, despite
the average cost being about STG2000 ($4563.52).
"Probably, heightened media attention ... has allowed men to
realise the positive outcomes that can be achieved," Rajiv Grover,
who compiled the figures for the association, told The Guardian
newspaper.
"There's a lot of pressure on men now to shape up.
"Men's grooming is on the rise and big fashion houses are using
half-naked men, such as a David Beckham, to advertise."
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