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Tiger Woods and Elin Nordegren: divorced. - Source: Reuters -
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International consultancy firm Accenture has announced that it is endings its six-year sponsorship of Tiger Woods.
The company anounced the decision in a statement on its website saying that "given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising."
Here is the full statement:
"Accenture today announced that it will not continue its sponsorship agreement with Tiger Woods.
"For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising.
"However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.
"Accenture said that it wishes only the best for Tiger Woods and his family. Accenture will continue to leverage its "High Performance Business" strategy and "High Performance Delivered" positioning in the marketplace.
"The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010."
Gillette has already said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time, but has so far drawn short of terminating their relationship completely.
Other sponsors continue to stick with Woods for the time being, including Electronic Arts who released a statement saying: "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged."
Nike has said it supports Woods' decision to take time off and drinks company Gatorade has also said it is supporting Woods.
However, AT&T has said it is evaluating its relationship with the golfer.
