About When Tourists Attack
This programme is off air
The British hospitality industry is under attack. Businesses the length and breadth of the country are being assaulted by ever more nit-picking and abusive reviews. It's bad for their livelihoods and even worse for their sanity.
But it's not the professional critics who are reviewing their hosts, it's a nation of virtual AA Gills and Michael Winners who are using the Trip Advisor website to get their own back on hotels and restaurants.
With more than 40 million users a month, Trip Advisor is the largest and most powerful travel guide in the world. But is it a force for good that gives the customer a voice, or an abuse of power that undermines businesses and ruins lives? How long will Britain's small businesses cope with relentless criticism before they pack it all in?