What would you do if your entire world turned out to be fake? If a group of writers, producers and actors spent six months creating TV's most elaborate experiment - all around you? Well, that's exactly what happened to Sam Chambers.
27-year-old Sam was living on his grandfather's farm just outside Hastings and working in a local vineyard when the production company discovered him and asked him to compete for $50,000 on a reality TV show.
The reluctant Sam took several weeks of persuading - never dreaming that the entire show was rigged. "My friends said go and do it for a laugh so in the end I did, it was the last thing I thought I'd end up doing - a reality TV show," he says.
"For a start I thought the house was amazing, I thought the people had quite extreme characters but then I figured that was just how casting worked in reality TV," he says.
Over the next two weeks, Sam and his eight housemates competed in increasingly bizarre challenges - all of them designed to push to the limit the actor's challenge and to parody reality TV shows.
"I always seemed to be caught in the wrong place at the wrong time. If something bizarre happened, I always seemed to be right in the middle of it. Sometimes I got the feeling that something strange was going on, but then things would fall into place and it would seem OK."
Sam is single, has a dog called Forbes, and is widely traveled having been to 30 countries in three years. His childhood hero was John Kirwan and he loves home-cooked roasts.
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