TVNZ Community Support Foundation | INSIDE TVNZ

The Television New Zealand Community Support Foundation has given national charities and non-government organisations more than $30 million in free advertising time on TVNZ's channels over a period of more than 20 years.

This free air time is used by charities and NGOs to educate the public, promote their services and drive fundraising activities. It helps these organisations to improve the lives of all New Zealanders.

As New Zealand's public broadcaster TVNZ reaches almost every New Zealander every week of the year. As such, the company takes it corporate social responsibility seriously and is committed to assisting other New Zealanders in their work in the wider community.

The TVNZ CSF programme looks for charities and NGOs that through their work demonstrate who we are as a nation and how and where we live as a people.

The TVNZ CSF partners with four charities or NGOs for a period of at least two years to help them maximise their marketing efforts and engage with audiences. The sponsorship involves TVNZ committing up to $50,000 a month in free air time to each recipient for them to show their television advertisements. For the period until June 2009, the TVNZ CSF recipients are the National Heart Foundation, the SPCA, the Refugee Service and Surf Lifesaving New Zealand.

New Zealanders have a tradition of helping each other out. These moments bind us as a people, strengthen our communities and contribute to our sense of national identity.

TVNZ Community Support Foundation - key information

TVNZ looks for charities/non government organisations that are about who we are as New Zealanders, and how and where we live.
The charities/non government organisations must be:

          - Not for profit
          - A registered charitable entity
          - Apolitical
          - Non-religious in nature
          - Have a New Zealand focus in its work

The next TVNZ Community Support Foundation period will run from 1 July 2009 to 30 June 2011.
Four charities/non government organisations will be chosen.
Subject to TVNZ sign off, the television advertisements can either be brand building or fundraising in nature.
TVNZ will give each recipient up to $50,000 a month worth of free advertising time on its channels, subject to availability.
The charities/non government organisations will be responsible for the cost and production of their television advertisements.
The television advertisements must be of a high technical and creative standard. All claims made in the advertisements must be substantiated. TVNZ accepts no responsibility for allegations or claims made in these advertisements. Copyright clearance must be obtained and the advertisements must meet current advertising standards and be approved by the Television Commercial Approvals Bureau.
The television advertisements can not carry any other sponsor logos.
The television advertisements must be 30 or 15 seconds in duration and must include a five (5) second TVNZ Community Support Foundation end-tag, which will be provided by TVNZ.
Applications are now closed. Thank you to all organisations who have submitted their information.