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Political campaigns are famous for handshakes, kissing babies and photo opportunities.
And while there has been plenty of that in the campaign ahead of the November 8 election, there has also been music among the mayhem.
Veteran entertainer John Rowles performed at New Zealand First's campaign launch, while at the other end of the age spectrum, hip hop star King Kapisi spelt it out for Labour faithful this week.
Political marketing expert Dr Claire Robinson says music can be important to a campaign.
"If you like a piece of music, you are more likely to like the message," she says.
Music is an important campaign tool overseas as well, with Bruce Springsteen performing at a rally for Democratic presidential candidate, Barack Obama.
It would appear no one is in tune with Republican John McCain, however, with groups such as the Foo Fighters objecting to him using their songs in his campaign.
The National Party knows all about that - last year the party used a Coldplay song without permission in a promotional DVD.
"That was a negative for them," says Robinson.
"They had to withdraw the DVD and it was not a good look."
But only time will tell who has struck the right chord with voters this year.
