Just like the Seinfeld episode where George wanted everyone to call him T-Bone, Beyonce Knowles would like to be known by a bold new name.
The R&B singer has christened herself Sasha Fierce for her new double album, I Am ... Sasha Fierce, due in US stores on November 18, and has released a lengthy justification for the comical moniker.
She insists Sasha Fierce is who she really is, and is more fun, sensual, aggressive, outspoken and glamorous.
Beyonce has forged a hugely successful solo singing career after the girl group Destiny's Child (which she headlined) parted ways and has also had small roles in feature films, most notably as Foxy Cleopatra in Austin Powers Goldmember.
She married hip hop producer Jay-Z in a private ceremony in New York this year after dating for several years.
Singers have in the past changed their name after enjoying great success, most famously of course is Prince, who became an unpronounceable symbol and Puff Daddy, who became P Diddy.