The era of cheap or free downloading of music has hit the local music industry hard.
Once upon a time, people had to spend around $30 for a music CD, but now one can just download a song they like for free, with a broadband connection and a couple of clicks.
Because of such actions, profits are down and jobs are being cut and its forcing music labels to think outside the square when it comes to getting people to open their wallets for the latest CD.
The latest gimmick used is giving away free CDs when you buy a t-shirt or tractor from a retailer.
"If you look at the amount of illegal downloading going on they want their albums for free, they don't even want to pay for their album," says Francesca Rudkin, music reviewer.
Huffer Clothing founder Steve Dunstan is one of those hoping to reverse that trend.
He has made a T-shirt you can buy for $75 and with it comes an album from "Yes King".
"It's great you know, a bit of diversity, fun new way to stimulate a bored market out there maybe," says Dunstan.
It's an attempt to encourage people to get their music the old fashioned way - by buying it.
"Trying to find new ways to add value to a music scene that's all being stolen," says Michael John Tucker of Loop Records
The New Zealand music industry is leaking money. In 2001, Kiwis spent $200 million on CDs. Five years later it's less than $150 million.
Yes King is the band you get for free when you buy the T-shirt and they are happy to be involved on the deal.
"As artists and labels we have to be looking at things that excite people because CDs just aren't that exciting anymore," says Mark Rae of Yes King.
This is the music industry trying to win back an audience used to getting what they want for free.
"You could buy a John Deere tractor and get a Sam Scott album, you could buy the Green Room CD and a Palmers garden plant, essentially the system is built thanks to Amplifier (website) you can now rock out and attach music to anything," says Tucker.
Music has never been short of gimmicks, and this one may help the music industry survive a little longer.