TVNZ has signed up to a groundbreaking partnership with Google to bring TVNZ content to YouTube - another New Zealand first for the broadcaster.
The partnership creates a branded TVNZ channel on YouTube , offering a range of New Zealand-made short video material from current programming and the archive, reflecting the style of content popular with YouTube users.
The initial content on the channel will range from Mai Time features to stories from 20/20, ONE News, the Sunday exclusive with Keisha Castle-Hughes and chat segments with the stars of Shortland St.
As with all other content on YouTube, video content will be interactive, and users will be able to comment on clips, rate them, recommend them to friends and add them as favourites.
The partnership is the first business relationship of its kind in Australasia and follows a similar arrangement announced last month between YouTube and the BBC.
It will give international exposure to TVNZ local content, and act as a "brochure" for TVNZ's other onlines sites - tvnz.co.nz and TVNZ ondemand.
TVNZ chief executive Rick Ellis says the move is another significant step in the company's strategy of Inspiring New Zealanders on Every Screen.
"For us it accomplishes some very important things in terms of
public value. It allows New Zealand talent and identity to be seen
outside our own country, and it establishes yet another platform
where TVNZ programming is going to be available to a whole new
group of people, whenever they want it."
Go to the TVNZ YouTube channel by clicking
HERE
