UK women get bra price equality

Published: 8:24PM Tuesday January 29, 2008 Source: Reuters

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Forty years after feminists threatened to burn their bras, British women have won another battle in the fight for equality.
   
Asda, Britain's second-biggest food retailer and owned by US giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.
   
"We're putting an end once and for all to one of the last prejudices - that of the bigger-busted woman," said brand director Fiona Lambert in a statement.
   
"From now on, all bras at George will be exactly the same price from A cup through to F cup."

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