Air New Zealand is aiming to improve the check-in experience at Auckland, Wellington and Christchurch domestic airports - and the airline is launching a new advertising medium to help tell the country about it.
The airline is seeking bald Kiwi heads to carry a head-back message communicating that changes are coming soon to the Air New Zealand domestic check-in experience.
Air New Zealand will soon introduce a simplified check-in experience to get travellers through the airport faster, commencing with Auckland domestic airport in late October, followed by Christchurch and Wellington domestic airports.
"Check-in queues have become a fact of life that travellers begrudgingly accept. You end up staring at the back of people's heads, waiting for the line to move forward," Air New Zealand's General Manager Marketing Steve Bayliss says.
"So how better to tell our customers that Air New Zealand is going to do something about it at our three main domestic airports, than through messaging they can read while they're standing in a queue themselves?
"We're launching a promotion to find guys and girls who want to put their hands up to be 'cranial billboards' in Auckland, Wellington and Christchurch - people who are willing to give us the back of their heads for two weeks to help tell our customers about the great new airport developments coming soon."
Those selected will be shaved on the spot and the back of their heads branded with a temporary tattoo that will be visible for approximately two weeks.
