The mannequin moving in the store window is no longer a fantasy.
A Japanese firm has developed a mannequin robot that can strike a
pose for customers - and spy on who they are and what they're
buying.
"Mannequins have been static but this will pose for the nearest
person by sensing his or her position," robot designer Tatsuya
Matsui told a news conference.
"It makes the product the mannequin wears look more attractive,
increasing consumers' appetite to buy," said Matsui, who heads
Flower Robotics Inc.
The female robot, code-named Palette, can draw inspiration from the
world's most beautiful women, using motion-capture technology to
replay the movements of supermodels.
But Palette will double up as an industrial spy, with the maker
planning to program it to judge the age and sex of shoppers and
even identify the bags they are carrying and pass along the
information to stores for marketing purposes.
Matsui developed Palette with software company SGI Japan Ltd. and
aim to start selling it this year for the fashion and service
industries.
The price has not been set yet but SGI wants to make it "as close
as possible to that of conventional mannequins," said Hiroshi
Otsuka, who is in charge of new business promotion at SGI
Japan.
There is a business chance as "the concept of showcases being
static has not changed for more than a century," Otsuka said.
Palette for the time being will be off the catwalk, as its torso is
on a metal bar. Otsuka said it was "safer that the robot stays in a
showcase."
The robot may remind some people of a 1987 US movie Mannequin,
starring Andrew McCarthy as a department store window-dresser who
falls in love with a mannequin who was actually an ancient Egyptian
woman.
Palette, however, has no face to fall in love with.
"Consumer attention would be diverted to the face if there were
one," said Matsui, the designer, noting he wanted customers to
focus on the clothes or jewellery the mannequin wears.
Palette is available in two versions - the whole body without legs
or upper torso models for jewellery displays. Matsui said he wanted
in the future to design a Palette with legs along with male and
child models.
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