A novel advertising campaign with a very serious message kicked off on Wednesday and will soon be seen in pub toilets around the country.
         
The Land Transport Safety Authority wants to stop men drinking and driving so it has aimed its message where they can't help but notice it - in pub urinals.

The message takes the form of logos fixed to the metal panel of urinals. The logos are invisible and become visible when urine comes in contact with them. They disappear again when cold water flushes over them.

The messages are the usual advice: "If you drink and drive you're a bloody idiot" and "If you drink and don't drive you're a bloody legend".

Andy Knackstedt of the LTSA says: "If we can help someone make the right choice, or not make the wrong choice, then that's what it's all about."

Women needn't feel left out. There are rumours of another campaign, this one inside the toilet bowl. It might say something to the effect that if you drink and drive your life could go down the toilet.