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U PARTNERS WITH NEW ZEALAND FASHION WEEK


26 July 2011

U is the official broadcast partner of New Zealand's largest and most anticipated fashion event of the year - New Zealand Fashion Week 2011.

New Zealand Fashion Week (NZFW) will be held from Monday August 29 to Saturday September 3 2011 at the brand new Viaduct Events Centre.

Since TVNZ launched the channel in March, U has rapidly established itself as a favourite with the youth audience, and the place to go to for music, technology and fashion.

U Channel Manager Maria Mahony says the partnership with NZFW means U will be the go-to channel for the behind-the-scenes look and latest news about NZFW.

"We're really excited to be the broadcast partner for New Zealand Fashion Week. We'll be filming U live from the Viaduct Events Centre, with our hosts doing daily LIVE crosses to keep our viewers in the loop with what's happening throughout the week.

"Plus we'll be screening highlights of the Fashion shows, both on-air and online at TVNZ Ondemand, as well as offering giveaways and interviews with designers, VIP guests and everyone that makes NZFW the huge success that it is," Mahony says.

Managing Director of NZFW Pieter Stewart says:  "We're pleased to take our relationship with TVNZ to the next level and combine the powers of U and TVNZ Ondemand. U is an ideal platform for us to showcase highlights of Fashion Week to a nationwide audience, while TVNZ Ondemand provides an easy way for internet users to view every single show as well as all the NZFW shows of the last two years. We look forward to some great coverage in 2011."

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For more information, please contact:
Danielle Knight
Publicist and Brand Manager, U
09 916 7932
021 65 8787

About U:
U is a commercial, free-to-air, digital channel and is the only completely localised youth channel in New Zealand. Aimed at 15-24 year olds, U is interactive social television. U is available on Freeview channel 6 and SKY channel 016. For more information, go to u.co.nz or join us at facebook.com/tvnzu.

New Zealand Fashion Week 2011:
This year's event will take place from Monday 29th August to Friday 2nd September at the new Viaduct Events Centre. Fashion Weekend will run the evening of Friday 2nd September and all day Saturday 3rd September