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Friday 4 April 2014

TV ONEsSundayprogramme has hit top gear in 2014: New Zealands most watched show of the year to date has just signed a major new sponsorship deal with Mazda.

From 6 April Mazda will use itsSundaysponsorship to showcase its range of new-generation vehicles delivering excellence in design, performance, safety and ownership value. Mazdas association with the top rating weekly current affairs programme will be seen inSundays opening titles, ad breaks and across TVNZs online platforms.

With its stories on high profile New Zealanders like Booker prize-winner Eleanor Catton and convicted murderer Helen Milner, and its hard-hitting coverage of issues affecting New Zealanders like surrogacy and the dangers of prescription painkillers,Sundays in depth interviews and investigations have struck a strong chord with viewers since it returned in February.

It is the countrys most watched show of the year so far with an average audience of 613,500 tuning in each week, a 14.7 rating and 38% audience share in AP5+. In the channels 25-54 target demo it attracts an 184,400 average audience, a 9.9 rating and a 27 share. 

Andrew Clearwater, Managing Director of Mazda New Zealand says, As we continue to grow our footprint with award-winning vehicles and expand our brand offering for Kiwi motorists, were delighted to partner with a programme that has likewise taken a similar journey and become a celebrated and trusted part of the lives of many New Zealanders.

Jeremy OBrien, TVNZs Head of Sales and Marketing says, Were thrilled to welcome Mazda to our sponsorship family and look forward to working in partnership with them.Sundayand Mazda are a fantastic fit together. Both have uncompromising standards and a reputation for excellence and quality that have earned them big followings with the New Zealand public.Sundays the crown jewel in our current affairs offering and we think it will be a powerful platform for Mazda to connect with its target audience.

The two year sponsorship deal was negotiated by Mazdas local media agency Hunter Media.

Coming up this week onSunday(TV ONE, 7pm),the story of a little girl lost. Her parents maintained they gave away their three-year-old daughter but in 50 years theres been no sign of her. Now Bettys family members, silent witnesses then, are speaking out and long-held secrets are coming to the surface.

Ratings source: Nielsen TAM, Consolidated 1/1/2014 -23/3/2014. Ratings include parent channels and plus 1 channels combined.