SHORTLAND STREET FEATURE DOMINATES RATINGS
Last night’s feature-length episode of Shortland Street was a smash hit, easily dominating its timeslot across all key demographics.
In TV2’s target demographic of AP 18–49, a 54% share of those watching TV at the time chose to watch the feature-length episode which is an increase on previous 90 minute episodes.
On average almost 720,000 people watched last night’s episode in the 5+ demographic. Shortland Street also attracted more than four times the audience of any other channel in its target demographic of AP 18-49 in its timeslot.
TV2 Programmer, John Kelly says Shortland Street continues to be New Zealand’s most watched drama and the 90 minute feature has become a national talking point each year.
“We’re thrilled with this terrific result. Shortland Street is the number one show on television and audiences can’t get enough right now.”
TVNZ Commissioner of Drama and Scripted Comedy, Kathleen Anderson adds, “This success can be attributed to the creative teams involved in making the show so fantastic. We’re delighted that the Shortland Street feature has become another blockbuster for TVNZ.”
The feature-length episode was also a hit on social media with impressive talkability on Facebook and #shortlandstreet trending worldwide on Twitter.
Producer, Simon Bennett says, “If the ratings together with the sheer volume of Twitter and Facebook activity are anything to go by, it seems that Shortland Street is still very close to the hearts of a huge chunk of this country's population.
“People still talk about the episode where the truck drove into reception, or when MacKenzie blew up the clinic, or when Steve and TP died in a car crash. Hopefully last night's 90 minute episode will join the line-up of Shortland Street classic episodes in the collective memories of the show's many fans.”
For those that missed the feature-length episode, you can watch via TVNZ Ondemand.
Shortland Street airs weeknights at 7pm on TV2.
Source: Nielsen TAM, Overnights, AP 18-49 and AP5+.