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TVNZ announces new protections for TV taonga

20 March 2019

  • TVNZ’s collection remains in Aotearoa
  • Fully funded, dedicated Māori taonga will not be available for international sale through Getty Images
  • TVNZ to vest access of this material with Māori body, determined by TPK review


At Saturday’s Ngā Aho Whakaari hui-ā-tau TVNZ Te Reo Tātaki announced it has removed Getty Images’ access to its archive of dedicated Māori screen content. This means taonga like Waka Huia, Koha and Marae are carved out of TVNZ’s sales deal with Getty Images. While this material has never been sold internationally it removes the potential for future sale.


The future of this taonga should be vested with a Māori organisation, says TVNZ. Archive access arrangements are best determined through Te Puni Kōkiri’s current Māori Media Sector Shift Review, given the stake everyone in the industry has in this precious material, it says. 


“TVNZ Te Reo Tātaki has listened to the Māori screen sector,” says TVNZ’s Nevak Rogers (Rongowhakaata, Te Whānau ā Apanui, Te Whakatōhea, Tongan).


“We acknowledge the issue of our archives has been a topic of ongoing industry concern, particularly in relation to archive access and the protection of intellectual property.


“The rights, retention and access to te reo and tikanga Māori screen content, including archiving is a key focus of the Māori Media Sector Shift Review led by Te Puni Kōkiri.


“TVNZ is willing to pass the mantle of kaitiakitanga for fully-funded programmes such as Koha, Marae and Waka Huia to an appropriate Māori body to ensure the onscreen preservation of our language and culture for generations to come.”


TVNZ takes its guardianship responsibilities seriously, says Rogers. “Te Reo Tātaki has done an incredible job of safe-keeping Māori archival taonga for many decades. It’s such an important kaupapa and while we don’t yet have all the answers, we’re continuing to work hard to find solutions alongside the industry and key stakeholders.”


TVNZ says it will retain footage from its flagship Māori news programme, Te Karere. “Te Karere is an integral part of our daily news gathering – we share resources and stories across the newsroom. It’s pivotal to helping lead the revitalisation and normalisation of te reo Māori while producing breaking news from a Māori perspective.”




TVNZ’s previous media statements on this topic:

2 March 2019:  TVNZ: Precious TV Taonga Protected

5 April 2018: TVNZ and Getty Images announce exclusive global distribution partnership