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The Remarkables from the Coronet Peak access road. - Source: Genevieve King
The Lonely Planet has named Southern Lakes and Queenstown in its top 10 must visit destinations.
Queenstown and Southern Lakes is ranked eighth in the book's list of top 10 regions for its year-round activities and spectacular scenery.
The region is the only New Zealand one to feature in the new book.
An exert from the book read: "There isn't a bad time to turn up in the world's top adventure playground.
"There're nonstop outdoor activities year-round in the resort towns of Queenstown, Wanaka and Te Anau, as well as the surrounding mountains, lakes and parks& Where else can you ski in the morning and golf or water ski in the afternoon?
"Add excellent wineries and superb restaurants and what more is there to say?"
Lonely Planet New Zealand spokeswoman Sarah Bennett said the news was hardly surprising.
"Words like breathtaking, jaw-dropping, exhilarating and stunning are grossly overused in the tourism industry but the Southern Lakes region has a right to them all," Bennett said.
Tony Everitt, CEO of Destination Queenstown, said featuring in Lonely Planet would mean significant benefits for the region.
"To receive this kind of endorsement by Lonely Planet is priceless for Queenstown and the Southern Lakes as well as New Zealand," he said.
Meanwhile, CEO of Tourism New Zealand, Kevin Bowler told TV ONE's Breakfast that tourism should see a boost now the Rugby World Cup is over.
About 80,000 tourists came to New Zealand for the tournament.
Bowler said France being in the final gave the French a chance to see the country.
"It's certainly got people from France talking about New Zealand in ways they never have before, in a positive way."
He said they specifically targeted international journalists here for the RWC and showed them different aspects of the country so they could go home and report on New Zealand in a positive light.