Major campaign to attract Chinese visitors launched

Published: 8:24AM Tuesday April 13, 2010 Source: Newstalk ZB

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  China and New Zealand flags - Source: Reuters

Tourism New Zealand launches a multi-million dollar campaign in China on Tuesday - designed to increase the number of Chinese visitors by 62%.

Two Chinese celebrities will front the campaign, based around their personal experiences of 100% Pure New Zealand.

Spokeswoman Sue Allen says the strategy makes the most of research showing word-of-mouth is a powerful influence on Chinese travellers' destination choices.

The campaign will run across digital channels, including the Chinese version of Facebook and You Tube.

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