-
Tourist takes photos - Source: ONE News
Ethiopia hopes to exploit growing business ties with China,
India and Turkey to attract middle class visitors from those
countries and boost its largely untapped tourism sector.
China and India have displaced many western countries as the major
investors in Africa, including Ethiopia, where they have invested
billions of dollars in recent years.
Turkey, with a burgeoning middle class, is negotiating a plan with
Ethiopia to set up an industrial zone for Turkish companies near
Addis Ababa to export agricultural commodities and leather
goods.
"We have a large workforce of Chinese and Indians in Ethiopia now,"
tourism minister, Mohamoud Dirir, said.
"These young workers and entrepreneurs will talk to their
families about Ethiopia."
Ethiopia has been trying for years to attract foreign visitors to
its ancient obelisks and rock-hewn churches, remote areas inhabited
by nomadic tribes and desert sites where scientists unearthed
evidence of the birth of humanity.
The sector was neglected during the Marxist rule of the late 1970s
and early 1980s, Mohamoud said, and now accounts for a mere 2.5% of
the huge Horn of African nation's economy.
Charities say a rise in tourism may lead to exploitation, saying
some farmers have already stopped working the land and earn money
solely by charging tourists photographing them.
"I don't buy what these agencies say," Mohamoud said.
"The communities still work the land and they take the little
they earn from tourism to educate their children and improve
lives."
Fresh investment
The country of about 80 million people - one of the world's poorest
- managed to protect its tourism earnings during the global
downturn, which came in at $285 million in 2009, only marginally
lower from the $298 million in 2008.
Some 430,000 tourists visited Ethiopia in 2009 and the government
aims at one million visitors in 10 years.
Mohamoud did not say how many of those visitors were from the
three countries targeted.
"During the financial crisis, tourists who were planning to go to
expensive destinations had to look elsewhere," he said, adding that
Ethiopia was value for money and a new experience.
State-owned Ethiopian Airlines operates 14 flights a week to
Beijing and Guangzhou and 12 flights a week to New Delhi and
Mumbai.
Turkish Airlines operates weekly direct flights between Addis
Ababa and Istanbul.
Mohamoud said Ethiopia was seeking investment in tourism from
China, India, the Gulf states and wealthy Ethiopians.
"People should invest because we have political peace and stability
in Ethiopia, macroeconomic stability and great untapped potential,"
he said.
