About The AD Show
Thursdays at 9.35pm
About the show
New to TVNZ 7, The AD Show, which shines the spotlight on advertising is going where no commercial has gone before - ironically, to TVNZ's ad-free channel.
The AD Show is a ground-breaking series; the first in New Zealand to focus solely on advertising, marketing and PR. It's also the first to give audiences an ongoing opportunity to fire back at the advertising industry.
The AD Show is a studio chat show with interviews, panel discussions and stories. It will also feature a unique level of viewer participation both through the live studio audience and online feedback and contributions.
The show will be hosted by New Zealand's leading advertising industry reporter, Hazel Phillips, whose weekly National Business Review column is a must read for those in the know. Hazel brings an unprecedented level of credibility and inside knowledge to the show and will be joined by Media7 reporter Simon Pound.
The format will showcase some of the best creative talent in NZ and around the world. It will also discuss the challenges advertising faces, give a tantalising glimpse behind the industry's glossy image, and cast an irreverent eye over the commercials, PR and marketing constantly being churned out.
While it may seem strange for a non-commercial channel to be pioneering a show about advertising, TVNZ commissioner, Philippa Mossman, says the series is a perfect fit with TVNZ 7's quest to provide information and discussion on issues relevant to New Zealanders.
"Given the huge influence advertising has on us, it's important we provide a forum to examine not just the ads, but those who make them and the issues at stake."
Producer, Raewyn Rasch, says while The AD Show will focus on advertising, it won't just be a free ad for the industry.
"On occasion our spotlight might be more like a blow torch. We know a lot of people watch commercials and wonder - what were they thinking? We'll not only ask the question, we'll demand an answer."
