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Mobile phone user - Source: ONE News
Critics call it text messaging for cheating spouses but its creator says it's for anyone who wants to keep their private messages private.
X Sigma Partners founder Jeffrey Evans insists that the smartphone program was named before golfing hero Tiger Woods' demise at the hands of his alleged lovers, who touted text messages as proof of his indiscretions.
He points out that the app was launched in the Lunar Year of the Tiger, but that that is just one reason behind the name.
"Tigers are notoriously difficult animals to track, TigerTexts are difficult to track as well," he say.
"So if you send a private text message it should stay private."
The TigerText application allows the message sender to have complete control over the lifespan of texts, telegraph.co.uk says. Messages can be permanently deleted from the sender's phone, the recipient's phone and the server.
The website reports that the sender can specify how long they want their message to survive after it has been received and read. They can choose to delete the message 60 seconds after the recipient opens it, or allow it to live on for up to 30 days.
A series of tiger paw prints are left in place of the deleted message in a conversation thread.
The application bypasses the existing text messaging application on the Apple iPhone.
Both message sender and the recipient will need to download the TigerText for free in order to use the service.