A growing number of job seekers are turning to the internet to capture the attention of potential employers.
Already it's the first port of call for jobseekers but some people are now trying to get creative and create multi-media CVs.
Most CVs are still created the old-fashioned way - sent to employers through the mail, sometimes using an employment agency.
Increasingly though, people seeking jobs are creating video CVs and putting them up on websites like YouTube.
Job seeker Graeme Anthony decided he needed to go hi-tech when looking for a new job in PR and so produced a creative YouTube clip.
"It's essentially my character. Whereas in a CV you get all the key information you want to get across, this really injects more life into it. My personality, my character is far more dynamic, more accessible and gives it real wow factor," Anthony told BBC News.
The PR company that viewed the video and hired him said it is surprised more job hunters do not resort to hi-tech sales tactics like Anthony.
"In this day and age, when things are moving so quickly from the technology point of view, CVs and resumes are really the same as they were 10, 15 or even 20 years ago," Chairman and founder of Frank PR, Graham Goodkind said.
Some employers are not even using employment agencies any more to hire potential clients, saying going online is a lot more cost effective.
But while a unique video might help job seekers stand out from the crowd, there is the other real fear that new technology could also harm prospects.
Employers often scour online social networks from Facebook to Linked In for information - good or bad - about potential recruits.
With the internet making privacy a thing of the past, embarrassing images of potential recruits may in the end do a lot more harm than a clever video on YouTube.
