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HP printer launch - Source: ONE News
HP has introduced a new range of printers which allow users to print documents over the internet from anywhere in the world.
Every HP web-connected printer will have a unique, simple email address that allows the sender to deliver a print the same way they would send an email message.
The HP ePrint platform allows people to send the files they want to print from any device such as a mobile phone, smartphones or iPad, as long as that device can send an e-mail.
To demonstrate the platform in front of New Zealand and Asian Media, Dreamworks chief Executive Jeffrey Katzenberg beamed in via a video link from California. Katzenberg, the man behind the company that created the Shrek movie franchise, sent a message from his mobile phone in the US. Within seconds the message printed out on a local printer in the media room in Hong Kong.
"We are once again revolutionising printing to make web-empowered, cloud enabled printing the new industry standard," says Vyomesh Joshi, Executive Vice President, Imaging and Printing Group, HP.
"We know that our customers want an easy way to print their content, anywhere, anytime. We're making that a reality today by giving people the power to print from any web connected device - smartphones, netbooks and more to any printer in the portfolio above $US99."
In addition HP announced their own "App store" for the range. Users can download mini applications to the printer to allow them to print out a range of web content, from Sudoku puzzles to Google Calendars and posters of characters from the Dreamworks stable. HP is currently working with local partners to create additional apps relevant to the Asia Pacific region.
The first of the new devices to hit New Zealand will be the HP Photosmart e-Wireless all in one printer, available in July for $159.