Google is the most popular website used in New Zealand and around the world, with over one billion people visiting it, new research shows.
Dr Mark Graham and Stefano De Sabbata from the Oxford Internet Institute have created a map which shows the most popular sites around the world.
The data of millions of people's browsing history worldwide was collected by website analytics firm Alexa over the period of July and August to create the map.
The data combined the number of estimated average daily unique visitors, with the estimated number of page views for that site from users in a particular country.
The researchers found Google was the most popular site, in 62 countries.
The countries where Google is the most visited website accounted for half of the entire internet population, with over one billion people.
China's Baidu search engine was second in this rank, despite it being popular in just China and Korea. This is because China and South Korea account for more than half a billion internet users.
Facebook was the most visited website account in 50 countries, accounting for about 280 million users, placing the social network website in third position.
Google is the most visited website in most of Europe, North America, and Oceania.
Facebook, in contrast, is the most visited website in most of the Middle East and North Africa, as well as much of the Spanish-speaking Americas.
Among the 50 countries that have Facebook listed as the most visited website, 36 of them have Google as the second most visited, and the remaining 14 countries list YouTube, which is currently owned by Google.
Each colour blocked on the map represents the most visited website in that country and each three individual blocks represent around one million users.
Google is shown in red, and New Zealand and Australia are both completely blocked out in red.