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3D glasses - Source: ONE News
Move over, Na'vis: some of Japan's top models will strut down the catwalk in a 3D fashion event this weekend, highlighting the increasing dazzle of the third dimension beyond the movie industry.
Japanese fashion magazine Non-no is teaming up with satellite broadcaster BS-TBS and consumer electronics firm Panasonic Corp to stream its Spring Collection show live in 3D at three cinemas on Sunday in Japan.
It is Japan's first such show and comes after British luxury goods maker Burberry last month also streamed a live event in 3D from London Fashion Week, after James Cameron's sci-fi juggernaut Avatar, and its blue-skinned Na'vi heroes, ignited massive interest in 3D in a slew of industries ranging from apparel to sports.
"With Avatar, people say this is the first year of 3D," says Yoshiharu Koshizaki, editor-in-chief of Non-no, which is targeted at women in their early 20s.
He says until now only a few spectators have been able to see fashion shows in person while two-dimensional images fail to capture the texture and drape of clothes.
"But with 3D, you can probably see how far the pleats of a skirt extend, or the size and weight of a corsage, for example. So we wanted to give it a try."
Demand has been strong to become one of the 2,200 audience members at the 3D showings, with around 20,000 Non-no readers entering a draw for complimentary invitations, Koshizaki says.
He says the show will feature popular Non-no models such as Nozomi Sasaki wearing mostly Japanese fashion brands, but Italian label Diesel will also be present on the runway.
On the technical side, BS-TBS will simulcast the show, to be held in Tokyo, to screens operated by movie company Toho Co in Tokyo, Nagoya and Hyogo, according to a spokesman for the satellite broadcasting unit of TV network TBS.
Panasonic is supplying equipment and technical support.
