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Source: ONE News -
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Facebook's audience will begin splintering in about five years, according to digital consumer expert Jeffrey Cole.
Cole said at a digital marketing forum in Sydney that the site will meet the same demise as Bebo and MySpace, which have seen their membership base decrease dramatically in the past few years.
He said there would not be a new social networking community that would replace Facebook, but rather its membership base would "fragment" across different sites, news.com.au reports.
Cole is a director of the World Internet Project, which tracks how the internet affects media consumption.
He has also predicted that there would be few newspapers in the United States in five years, and that people will start paying for content from some magazines and newspapers online.
Facebook has about 500 million users worldwide.
