Kim Dotcom has apologised to users of his new Mega website, after it crashed numerous times since it's launch on Sunday.
With over 250,000 new users signing up in the first few hours of launching, the website servers have failed to keep up with demand.
Dotcom addressed this as a possible issue at his glitzy launch party over the weekend.
"I'm so surpised at the amount of interest, I knew it was going to be big but didn't know it was going to be this big," he said at the launch.
"The main problem now is to figure out how to keep up with demand. We're working really hard on that at the moment."
But over 48 hours later, and with the problem still not fixed, Dotcom took to Twitter today to apologise.
The massive global PR around the #Mega launch is simply to big to handle for our start-up. I apologize for poor service quality— Kim Dotcom (@KimDotcom) January 21, 2013
"The massive global PR around the #Mega launch is simply to big to handle for our start-up. I apologise for poor service quality," he said in the first of a series of tweets.
"We are working 24/7 and expect normal operations within 48 hours. Lesson learned... No fancy launch event for Megabox ;-)," he continued.
Yesterday, users faced lengthy waits to log in as the site hit maximum capacity, picking up half a million users in its first 14 hours online.
"No one in the tech community would begrudge them poor performance," technology commentator Ben Gracewood told ONE News.
"It's very difficult to deal with this kind of load in an early stage of a website."
If I would tell you how many signups we had since the launch you wouldn't believe it. I can't believe it. So, I won't tell you.— Kim Dotcom (@KimDotcom) January 21, 2013
However, commentators say it will take more than Dotcom's personal celebrity to keep the site running as a legitimate enterprise.
"The fact that he is so visible is the reason he's taken 500,000 users in just a day or so. He has momentum in his favour," said business commentator David Slack.
Speculation that the website could be branded illegal like its predecessor Megaupload is probably well founded, said Slack.
"There is this endless demand for different kinds of virtual lockers or cloud storage systems," he said.
"They come, they go, they get tipped over if they're not significantly legally robust. It'll last if it is actually robust from a legal point of view."
Dotcom and his legal team are adamant Mega is legal and are already making plans for the future.
"We want to give back, so we will be hiring New Zealanders here - we want to have customer support here, we will hire developers in NZ, web designers," said Dotcom.
"In the coming years we hope to create a few hundred jobs."
Despite a series of legal victories against the police, Dotcom still faces an extradition hearing this year where authorities will argue he should be forced to face trial in the United States over charges his substantial wealth was obtained by widespread copyright infringement.
Dotcom, and his co-accused who ran the Megaupload site, deny the charges.