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Concept car for the fashion-conscious

Published: 7:25PM Wednesday March 13, 2013 Source: ONE NEWS

  • The wardrobe in the fashion car. (Source: Zalando)
    The wardrobe in the fashion car. - Source: Zalando
  • Fashionista uses iPad after spotting look they like (Source: Zalando)
    Fashionista uses iPad after spotting look they like - Source: Zalando
  • A woman uses the changing room on the fashion concept car. (Source: Zalando)
    A woman uses the changing room on the fashion concept car. - Source: Zalando

A car could offer fashion forward drivers the chance to steal the style of passerbys direct from the driver's seat.

The concept car, designed by German e-tailer Zalando, uses a sophisticated iPad app which scans passerbys, identifies what they are wearing and then enables the user to find a match on the Zalando website.

The chosen look will then be delivered to wherever the car is parked using GPS technology.

The car comes complete with a wardrobe in boot of the car, and a built-in changing room that pops out of the boot hatch so people can get changed in privacy.

The car was launched at the International Motor Show in Geneva.

Christian Meermann, Chief Marketing Officer at Zalando said the car "could be the answer to the perfect shopping experience", and "fulfills the needs of the customer of tomorrow", the Daily Mail reported.

"In today's hectic society, time plays a huge part in consumers' buying decision so this concept car not only recognises that but also brings an element of fun and playfulness to digital shopping.

"Currently only one prototype exists but if there is enough interest, the car could be put into production."

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